OTT & Streaming Ads

The Capgent Approach

Living Room Big Screens

Unskippable placements delivered on smart TVs to affluent household decision makers.

100% Video Completion

Full-screen audio and video without skips, accidental clicks, or banner blindness.

QR & Device Graph Sync

On-screen conversion triggers matched to second-screen smartphone and tablet follow-up.

Search Lift Attribution

Direct tracking correlating streaming airtime spikes to brand search surges and revenue.

Streaming television ROI benchmark visual

Why Most OTT Spend Fails

Buying generic impressions with zero direct-response tracking or second-screen attribution.
Broadcasting across untargeted geographies outside your actual commercial delivery zone.
Running television commercials without coordinating search capture or retargeting funnels.
Using vertical mobile video creatives that look pixelated and cheap on 65-inch smart TVs.
Paying inflated agency markups without access to transparent programmatic rate cards.

Get Your Free OTT Ads Audit

Who Is This For?

You’re a perfect fit if…

✓Premium real estate, automotive, healthcare, education, or D2C brands establishing regional or national dominance.
✓Wanting to reach affluent households on big-screen Smart TVs across JioHotstar, SonyLIV, and Zee5.
✓Equipped with high-definition 15–30s video creatives ready for 100% unskippable, full-screen playback.
✓Backed by strong search and retargeting funnels ready to capture the organic search spikes created by OTT flights.

We’re not the best fit if…

—Direct-response campaigns expecting immediate impulse link clicks from a living room TV screen.
—Budgets under ₹3L/month that cannot maintain necessary frequency across streaming networks.
—Low-margin commodity items without brand equity or lifetime customer value.

OTT Flights We Run

We put your brand in front of affluent living-room audiences with complete digital attribution.

Get Your Free OTT Ads Audit

Premium Connected TV

Full-screen living room ads on JioHotstar, SonyLIV, and Zee5 across top Indian metros.

Live Sports Sponsorships

Mid-roll and contextual placements during premier cricket and major sports broadcasts.

Second-Screen Retargeting

Instant mobile device graph synchronization retargeting exposed viewers across Meta & Google.

Cross-Channel Lift Reporting

Transparent measurement correlating broadcast flights to organic search spikes and pipeline deals.

Our Process

Audience Geo-Mapping

Pinpoint top revenue pin codes and affluent demographic clusters across target cities.

Creative Adaptation

Format high-definition 4K video assets with on-screen QR codes and clear audio calls to action.

Direct Rate-Card Booking

Book publisher inventory directly at transparent rates with zero inflated agency markups.

Flight & Digital Sync

Coordinate streaming airtime with automated Google brand search and social retargeting.

Conversion Attribution

Measure second-screen engagement, footfall lift, and closed customer transactions.

FREE 48-HOUR DIAGNOSTIC

Ready to Dominate the
Living Room Screen?

Get a free OTT advertising audit and discover how Connected TV campaigns can elevate your brand authority and drive measurable inbound demand.

Request received

Your OTT audit request has been received. Our team will review your market presence and send a written report within 48 hours.