Home/Services/Landing Pages & CRO
LAYER 02 · CONVERT

Pages built to convert, not just to exist.

Sub-second pages with one job: turn visits into enquiries. Every campaign gets a message-matched page, then a structured testing program — CRO — that keeps lifting conversion month after month.

THE PAIN IT KILLS

Why your pages don't sell

Good ads can't save a page that was never built to close.

PAIN 01

Slow pages bleed buyers

Every extra second of load time costs conversions — and most of your paid traffic arrives on a phone, on mobile data, with zero patience.

PAIN 02

One page for every ad

The ad promises one thing, the page talks about another. That mismatch — broken message match — is where expensive clicks go to die.

PAIN 03

Forms that fight back

Seven fields, unclear next step, no trust signals near the button. The buyer was ready; the form talked them out of it.

PAIN 04

Guessing instead of testing

Redesigns shipped on opinion, headlines chosen by committee. Without A/B testing, every "improvement" is a coin flip with your budget.

WHAT WE INSTALL

The Capgent pages approach

Four installs that turn your pages into closers.

INSTALL 01

Message-matched pages

Each major campaign gets its own page that continues the ad's exact promise — same offer, same words, same next step. No more homepage-for-everything.

INSTALL 02

Speed + friction removal

Sub-second loads, mobile-first layouts, and checkout/enquiry flows stripped of every unnecessary field, click, and distraction.

INSTALL 03

Structured CRO program

A prioritised testing roadmap — headlines, offers, proof, forms — run as disciplined A/B tests. Winners ship, losers teach, conversion compounds.

INSTALL 04

Proof where it matters

Testimonials, numbers, and guarantees placed at the exact decision points — beside the form, under the price, above the fold. Trust that protects your price.

WHAT CHANGES

Your first 90 days

Fix the leaks first, then test your way up.

DAYS 1–30 · FIX

Stop losing buyers

  • Speed + mobile friction fixes live
  • Top campaigns get matched pages
  • Forms shortened, trust added
DAYS 31–60 · TEST

Ship first winners

  • CRO roadmap running, tests live
  • First winning variants shipped
  • Conversion rate trending up
DAYS 61–90 · COMPOUND

Stack the gains

  • Winning tests rolled out everywhere
  • Lower cost per enquiry at same spend
  • Pages ready to absorb more traffic
PROOF

Numbers, not adjectives

Example outcomes from the revenue systems we operate.

-34%AVERAGE COST-PER-LEAD REDUCTION
100%SERVER-SIDE TRACKING ACCURACY
3.8xAVERAGE CLIENT ROAS
<5sLEAD-TO-SALES-TEAM ROUTING
WHO IT'S FOR

Is pages + CRO right for you?

Strong fit if you…

  • ✓Pay for traffic that doesn't convert
  • ✓Send all ads to one generic page
  • ✓Want testing and proof, not redesigns on opinion

Not a fit if you…

  • —Just want a prettier site with the same copy
  • —Won't let us test on real traffic
  • —Need a full brand redesign, not conversion work
FREE 48-HOUR DIAGNOSTIC

Find out why your pages don't convert

We benchmark your speed, audit your top pages for friction, and send a written report showing exactly what to fix first.

KEEP EXPLORING

The other three layers

Great pages need great traffic, clean measurement, and fast follow-up.